Research Interests
The amount of entertainment content on the Internet is growing every day. It is growing more and more complex to invite the attention of a rotten people. The failing purchasing power of people only exacerbates this issue. Therefore, email marketing is turning into an increasingly creative task. We require a more indirect method. New advertising technologies consider the profits of the people, individualizing the path to a potential client so this market sector continues to improve.
A group of individual business owners found Capital Invest in 2016, including Gleb Sluchevsky. Capital Invest supports the IT sector: commercial , advertising, IT startups, as well as in digital technologies and games increase. The fund practices both cash (total under control $50 million, each project invests from $1 million) and media investments. Among the advertising projects in the portfolio are the SmartFinTech retail rational system, the OPSExchange advertising function, and the ADphonepro mobile advertising management program.
Online video and social media are the important growth drivers for the online advertising market. These media show an score of 16% and 19% extension in 2021, thus. Along with growing investment in matter, these channels benefit from continuous technological improvements in smartphones, connection speeds, and improved ad targeting.
Gleb Sluchevsky, a business owner from Israel and a major investor, has unique skills that benefit him choose the right projects for finance. The last project supported by the investor was AdAtlas - it is not so much an advertising network as a platform with the capacity to display advertising, planned to use digital advertising technologies, make marketing campaigns, record all kinds of brands, etc.
The system is developing favorably, and there is every chance that it will set up income and become popular among Internet users. “Tracking tools are required for advancing ad technology. On a range of platforms, these tools provide marketers with the important data they need to start a multi-platform marketing approach focused on maximizing target market achievement. I took the risk and supported in it,” says Gleb Sluchevsky. So, with the help of an investor from Israel, another project became lucky and prosperous.
Publications
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